The process.

Launching a new brand or project can be overwhelming & has a lot more to it than first meets the eye. As an industry expert, I can help you navigate the complexities of launching your own brand successfully.

​Here is the step by step process I can guide you on, to bring your dream vision to life:

step 1: CONCEPTUALISE and Research

  • Define your brand identity, mission, and target audience.
  • Research market trends, competitors, and gaps in the market.
  • Gather inspiration from fashion blogs, social media, and industry publications.

STEP 2: DESIGN DEVELOPMENT

  • Create sketches or digital designs of your clothing line.
  • Develop a cohesive collection with diverse styles and fits.
  • Consider sustainability and inclusivity in your design choices.
  • Assign colour, print & pattern, material, branding & trims to bring your designs to life.

STEP 3: TECHNICAL

  • Taking your design to manufacturer ready tech packs, an essential blueprint of each product in your collection.
  • Breaking down every component of your design for accuracy. 
  • ​This saves time, money & confusion in your communication.

STEP 4: SAMPLING & PRODUCTION

  • Establish relationships with manufacturers.​
  • Negotiate pricing, timelines, and production quantities.
  • Test and refine prototypes for fit, comfort, and durability.
  • Iterate on designs based on feedback from focus groups or potential customers.
  • Plan for quality control measures during production.